The territorial battle for Bollywood superstars to release their films during specific festive weekends has begun. It was John Abraham who started it, when in 2018 and now 2019 John muscled into Akshay Kumar’s territory.
Independence Day August 15 has traditionally been the time when Akshay releases his flag-waving patriotic project. When John decided to release Satyamev Jayate in 2018 and Batla House in 2019 alongside Akshay’s Gold and Mission Mangal on Independence Day, it was seen to be a bit invasive.
Christmas has traditionally been reserved for Aamir Khan’s releases. Aamir’s biggest films like Ghajini, Taare Zameen Par, PK, 3 Idiots and Dhoom 3 have been released for Christmas and created box office havoc.
Can Akshay hope to compete with Aamir on the latter’s home ground?