Short titles-a new mantra:

After REHNAA HAI TERE DIL MEIN and KABHI KHUSHI KABHIE GHAM, which were abbreviated to R.H.T.D.M. and K3G, respectively, every second producer, who is involved with a long title, prefers referring it with abbreviations. BHARAT BHAGYA VIDHATA is referred to as B.B.V. while YEH KAISI MOHABBAT will be identified as Y.K.M. in the publicity campaign of the film. More abbreviations are in the offing!