Ranveer Singh who has been a poster boy for a popular condom brand Durex, will no longer be endorsing the brand. As per reports, both the star and the brand have come to this decision on account of two reasons: firstly because Ranveer has hiked up his fees this year understandably because of his increased brand value after back to back hits.
The second reason is that it is possible that the brand now might now associate with Ranveer’s changed marital status. His earlier image perfectly aligned with what Durex wanted to promote but his newly married status is kind of proving to be a deterrent in marketing the product. The Durex spokesperson told media that after Ranveer, they are in search of someone else to take on this mantle. It should be noted that reportedly, the brand’s sales increased manifold after the Takht star came on board and started promoting Durex. Lot of people associate with his energy and therefore not surprisingly people lapped it up.
Durex also increased their social media presence by putting out zany one liners on important occasions. For Deepika Padukone – Ranveer Singh’s wedding they had put out this line: “We’ve got you covered. Congrats Deepika & Ranveer for officially putting a ring on it.”
Ranveer is currently in Dharamshala prepping for Kabir Khan’s ’83. Deepika is shooting for Chhapaak in Delhi.