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Last Updated 21.06.2024 | 8:52 AM IST
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Amazon encourages independent music artists with the introduction of Alexa Originals

en Bollywood News Amazon encourages independent music artists with the introduction of Alexa Originals

Amazon today announced the launch of Alexa Originals, an exclusive selection of new songs by four independent artists from India. Users can now listen to ‘Besabar’ by Lisa Mishra, ‘Bikhre’ from Vibha Saraf, ’Saathi’ and an instrumental track from Gulraj Singh, and ‘Downtown’ by Diesby as part of Alexa Originals.

Amazon encourages independent music artists with the introduction of Alexa Originals

Amazon encourages independent music artists with the introduction of Alexa Originals

The songs on Alexa Originals have been composed and sung by independent music artists such as Lisa Mishra, singer, and songwriter, especially known for her reprise versions of Bollywood songs, Gulraj Singh, film music director and singer known for creating soothing melodies, Vibha Saraf, a talented songwriter, and Bollywood playback singer and Diesby, an R&B artist who is a versatile musician known to sing in 3 languages.

Just say, “Alexa, start originals” or request a specific song by the artist by saying, “Alexa, start Bikhre from Originals” and so on. All songs can be accessed for free on the Alexa app for smartphones, Amazon shopping app (Android only), Echo smart speakers, and many Alexa built-in devices by other brands such as HP laptops.

Speaking about Alexa Originals, Lisa Mishra adds, “Besabar is an upbeat dance-pop song that I had so much fun making! I hope people enjoy listening to it as much as I enjoyed making it. Also stoked to be the first few to collaborate with Alexa and also super excited to see Alexa as the new millennial music platform.”

Catch a glimpse of Alexa Originals here:

Echoing a similar sentiment, Gulraj Singh continues, “I’m so happy to have ‘Saathi’ released as one of the first songs for ‘Alexa Originals’. The song celebrates the true spirit of companionship and friendship, and I had a great time working on it with my lyricist friend Manoj Yadav. I’m always excited to create original music and have experimented with some exciting soundscapes and interesting musical arrangements for my instrumental track. I can’t thank Amazon enough for this wonderful opportunity.”

Vibha Saraf also mentions, “I am excited to feature my music on Alexa, where people are going to access my song by simply calling out its title. How much simpler could it get!

Amazon encourages independent music artists with the introduction of Alexa Originals

Lastly, Diesby says, “Downtown is a Lover’s love letter, the spark of first love & the beats will keep you moving. It is the perfect song to dedicate to your beloved. I have created the song with a blend of Modern Afro Dance, R&b, and a touch of urban Punjabi flavor. Playing around with flavors makes the music universe interesting and that's what I enjoy with my fellow producer Chapter6. Elevate your mood with my next single ‘Downtown’ exclusively on Amazon Alexa Originals.”


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