After being in the industry for well over a decade, Sudhir Mishra has floated his own production company called Raas Entertainment in association with Rajesh Jog, an investment banker. Formed with a view to support and encourage young talent, Raas Entertainment kicks off business with REWIND, an Hinglish film directed by Mishra's associate Ruchi Narain. Says Mishra, Raas Entertainment promises to be a one-stop shop for film-makers in the sense that we will be handling all production-related activities under one roof, whether it is executing a project or being in-line producers or co-producers. Mishra hopes to offer a platform to newcomers to flex their creative talent. Raas Entertainment has been formed to give an opportunity to youngsters who have a story to tell, but don't know how to market it. We will look after the commercial aspects, he adds.
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