Okay, it's more than evident that TEES MAAR KHAN has emerged a tees maar disappointment. In terms of audience feedback. Also in terms of box-office numbers. The reactions to the film vary from achchi hain [a tiny minority] to theek hain [again, a minority] to mazaa nahin aaya [the majority has given it thumbs down].
The tremendous hype surrounding the film + Christmas period + extensive release strategy [the film was released at a record 2100 screens in India] + escalated ticket rates at most cineplexes should've ensured a bountiful Rs. 45 cr. to Rs. 50 cr. nett opening for the film, but the weekend numbers [Rs. 38.25 cr. nett] clearly indicates that TEES MAAR KHAN hasn't lived up to the expectations. The cracks in business were visible on Saturday itself, when several plexes reported lesser numbers than Friday.
A big film carries the baggage of big expectations and TEES MAAR KHAN is no exception. Not only are big names attached to it, the film was also picked up for a big price. It has cost UTV approx. Rs. 67 cr. [includes P & A], of which Rs. 22 cr. has come in from Satellite and another Rs. 8 cr. was recovered from Music. Which means UTV has to recover the balance amount [Rs. 37 cr.] from India and Overseas theatrical and Home Video. Given the fall in its business from Monday onwards [Mon: Rs. 4.75 cr. nett], UTV will barely recover its investment, depending on how the film fares in the coming days.
On the other hand, everyone knew that TOONPUR KA SUPERRHERO would embark on a slow start. It had to compete with a major competitor [TEES MAAR KHAN], but the producers were confident that the film would gather momentum from Saturday/Sunday onwards. The business of the film did show some improvement during the course of the weekend, but the increase was limited to a few centres only. Besides, the increase in business was not a huge escalation or a giant jump. It was a marginal increase, which is not enough.
The total cost of the film is Rs. 30 cr., of which Rs. 12 cr. has been recovered from Satellite. Eros has sold a few territories and recovered another Rs. 7 cr. and another few crores have come in from music. However, given its poor theatrical business in India and Overseas, the recovery seems remote. Had TOONPUR KA SUPERRHERO released in another week, would its fate be different [read better]? That's what everyone's asking.
As for ISI LIFE MEIN, the film is amongst Rajshri's lowest openers ever. This one sank without a trace!