The Delhi High Court has stated that nobody can make use of legendary actor Amitabh Bachchan’s name, image or voice without his permission. The bench gave the verdict while hearing a petition made by the actor through his advocates Harish Salve, Ameet Naik and Pravin Anand.
The advocates argued that a lottery is being run currently by using the name of Bachchan and his game show Kaun Banega Crorepati (KBC) and T-shirts are also being sold with his photos. They also pointed out that someone has even started a domain name on his name. As per Indian Express, Salve also informed the court that a fake mobile application called ‘Amitabh Bachchan Video Call’ is also being run.
The publication quoted the bench saying in its verdict, “The plaintiff is aggrieved by the defendants for unauthorizedly using his celebrity status to promote their goods and services without his permission or authorization. I am of the considered opinion that the plaintiff has made out a good prima facie case in his favour. The balance of convenience also lies in favour of the plaintiff and against the defendant.”
Ameet Naik, joint Managing Partner of Anand and Naik, stated in a statement, “This landmark verdict will injunct any person from using the name, image, voice and other personality attributes of Mr. Bachchan without his consent and authorization by any means, physical or digital. The Indian jurisprudence will finally develop and evolve on personality rights and Mr. Amitabh Bachchan is the right personality to set this trend.
He further added, “We are pleased that the Delhi High Court has presented this landmark verdict and am grateful to Mr. Salve and Mr. Praveen Anand for this trend setting order which will help talent in our country to protect their personality rights”.
On the work front, Bachchan was last seen in Rajshri Productions’ Uunchai earlier this month, which also starred Anupam Kher, Boman Irani, Parineeti Chopra, Neena Gupta, Sarika and Danny Denzongpa.
Also read: Jaya Bachchan miffed with paparazzi again; chases them out of Bachchan residence
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