Priyanka Chopra became a household name with her big ticket films and huge endorsements. One would remember that she was the Brand Ambassador of the leading mobile manufacturing brand Nokia and now it seems the brand has chosen her cousin sister Parineeti Chopra to take the baton and promote the brand in the Indian market.
“Parineeti is a hip, cool star with a huge following on social media. For the brand that wants to connect with the youth of today, Parineeti was an automatic choice to be their Brand Ambassador in India. Parineeti’s big-ticket releases in the coming months, combined with her strong social media game got the brand extremely interested about her. The brand wants to use Parineeti’s equity to position itself with the youth of the country that is extremely mobile savvy,” says a source.