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Last Updated 09.04.2020 | 9:27 PM IST
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‘Ragini MMS-2’ vanquishes opponents, storms the BO!

By Bollywood Hungama

The genre 'Horrex' -- horror and sex -- is known to attract cinegoers by dozens. Now add Sunny Leone [one of the most discussed names within and outside the film fraternity], besides a winning soundtrack, and you're assured of a terrific start at the ticket window. RAGINI MMS-2 has achieved what most Hindi films don't -- serpentine queues at cineplexes, House Full boards outside theatres and a solid weekend total. This, despite cricket matches making a dent in its biz over the weekend.

I'd like to give credit to the above-mentioned factors of course, but I'd also like to underline the smart and clever marketing strategy adopted by Ekta Kapoor and her passionate team. All these factors combined together have made RAGINI MMS-2 a brand that would only strengthen in times to come.

Unfortunately, LAKSHMI and ANKHON DEKHI, which lack face-value but were riding on glowing reviews, got sidelined due to RAGINI MMS-2 and QUEEN wave. These two films have ample merits to grow at the ticket counters [the growth was minimal], but RAGINI MMS-2 and QUEEN relegated the new releases to the background.

GANG OF GHOSTS could not lure audiences in hordes either. The comedy had an unenthusiastic start and witnessed limited growth over the weekend. The film has a great premise [it's a remake of a much-loved and acclaimed Bengali film], but like I pointed out in the review, much is lost in translation. Also, the pre-release buzz was missing and since word of mouth plays an integral part in today's times, the rejection was imminent.

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