The festival of lights has brought cheer. Year after year, you look at the festive season to bail out the film industry from insurmountable difficulties and losses. This year was no exception. The previous Diwali releases had brought all-round cheer and we were expecting an encore this year.
Of course, the so-called soothsayers predicted doomsday for all three films [BLUE, ALL THE BEST and MAIN AURR MRS. KHANNA], but BLUE and ALL THE BEST have proved them wrong. This Diwali, the film industry has been rewarded handsomely by Lady Luck, with BLUE and ALL THE BEST generating excellent business.
The Friday to Monday response has been covered already, so let's move forward...
A section of the media has gone ballistic speculating about the budget of BLUE. Some said Rs. 90 crores. Some said Rs. 100 crores. Some said Rs. 125 crores. No one knows the actual number, except the producers of course, and in this case, I've been told that the cost is anywhere between Rs. 70 crores and Rs. 80 crores [includes P & A expenses].
Now here's a surprise! Not many are aware that the actors of BLUE decided to forego a chunk of their remuneration, so that BLUE doesn't turn red, financially speaking. Let's not forget, it's not the film, but the price that fails.
BLUE had a fantastic 4-day weekend, while Tuesday was rock-steady at some screens, but witnessed a dip at places. Of course, Week 2 holds the key and it would be interesting to see if it's high tide or low tide on coming days.
As for ALL THE BEST, Ajay Devgn and Rohit Shetty should celebrate. The film picked up dramatically on Sunday and Monday and was neck-to-neck with BLUE at several screens. On Tuesday, ALL THE BEST was ahead at several places, which proved that the business has indeed shown a jump.
ALL THE BEST is a family entertainer and that segment of moviegoers has embraced the film with open arms. Like they say in filmi lingo, picture chipak gayee hain. I foresee a very good innings for ALL THE BEST in Week 2. This laughathon should ensure that Ajay Devgn, its producer, laughs all the way to the bank.
MAIN AURR MRS. KHANNA got completely sidelined in the process. The film would've fared better had it not clashed with BLUE and ALL THE BEST. The overall numbers are poor.
In the final tally, the race is between BLUE and ALL THE BEST. As on this date, both seem to be shining bright!