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Last Updated 22.06.2021 | 10:22 PM IST



Business turns ice-cold

By Bollywood Hungama

A week before Diwali and a week after Diwali are considered dull, from the business point of view. No wonder, you have producers shying away from releasing their films a week before and a week after the auspicious Diwali week. But the situation spiralled beyond control this year, with films and more films releasing week after week.

One week before Diwali, it was ACID FACTORY. One week after Diwali, it was BAL GANESH 2, FRUIT & NUT and LOVE KA TADKA. Unfortunately, none of them could register any impact whatsoever, at the ticket counters. Keeping the festive mood in mind, I expected BAL GANESH 2 to attract its target audience - the kids - but it didn't.

Amongst Diwali releases, ALL THE BEST has stolen the march. It's evident now. Had BLUE and ALL THE BEST not clashed on the same day, the two films would've generated more income than what they've generated now. The success of ALL THE BEST proves yet again that you need to target the film at families, if you want your film to work.

On the other hand, BLUE has had a fall in Weekend 2, but its producers are hopeful of recovering their investment from non-theatrical avenues.

It's ALADIN versus LONDON DREAMS this Friday. The best part is, both are diverse in terms of content and here's hoping that both emerge successful at the box-office. The stakes are too high!

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