The tag of ‘Khooni Monday‘ became quite a rage after being used in a song in Go Goa Gone . What’s interesting, however, is that just like everyone else, even our Bollywood folks find Mondays dreadful. Wonder why?
The first weekend of every film these days is considered to be the high priority period. Reason being that a film stands to do maximum business on the first three days of its release – namely Friday, Saturday and Sunday. Mondays, however, are the true litmus test for even the biggest of the releases as the drop in the business determines the run of a film through the remaining days of the week.
In this analytical report, we compare the BO collections of 1st Friday with 1st Monday, to see how the movie held on the litmus test day.