Thereâ€™s a direct co-relation between the incoming calls that I receive on a Friday, with the status of a film. If it happens to be a low-budget fare with no
curiosity attached to it, my phone remains silent most of the times, except for a few regulars who, anyways, will never stop calling.
But if the movie happens to be a big-budget extravaganza starring the high and mighty or is helmed by a top notch story teller, the cell phone rings
incessantly. Last Friday onwards, right till the time of writing this piece, the phone hasnâ€™t stopped ringing. Expectedly, the discussions were limited to
TASHAN, just TASHAN, only TASHAN.
Everyone I spoke to is in a state of shock. What went wrong? Letâ€™s analyzeâ€¦
- Akshay Kumar â€“ in top form after a string of hits.
- Saif Ali Khan â€“ riding high after RACE.
- Kareena Kapoor â€“ stronger than ever after JAB WE MET.
- Anil Kapoor â€“ back with a bang, post WELCOME and RACE.
- Add to it the name that once guaranteed house full boards from Day 1 itself â€“ Yash Raj. Yet, TASHAN failed to drive into the viewerâ€™s heart.
I wouldnâ€™t like to get into the plusses and minuses of the film [already highlighted in the review], so letâ€™s talk business. Thatâ€™s what everyoneâ€™s keen to
A leading North India distributor/exhibitor and I got into a discussion over the financial implications of its no-show at multiplexes. â€œDo you think Yash Raj
would be affected by a Rs. 8-10 crore loss? It wonâ€™t pinch them one bit,â€ he opined.
Agreed, Yash Raj has made a fortune with a string of hits, but in this business [or any business for that matter], every penny counts. TASHAN has cost â€˜xâ€™
amount to make and whether you accept it or not, the no-show at multiplexes means that theyâ€™ve lost out on a good chunk of revenue. Had the film opened at
the plexes, the losses wouldâ€™ve been controlled/minimal.
But more than anything else, TASHAN has hit the credibility of Yash Raj hard. Last year, RGV faced a major crisis when RGV KI AAG was mauled, ridiculed and
written off. I saw and heard similar negative talk doing the rounds of the industry for TASHAN.
Yash Rajâ€™s last three films [JHOOM BARABAR JHOOM, LAAGA CHUNARI MEIN DAAG and AAJA NACHLE] were forgettable ventures. But TASHAN will not be erased from our
memory. Its non-performance will haunt us all through this year!
The second release of the week, SIRF â€“ LIFE LOOKS GREENER ON THE OTHER SIDE, hardly saw any greenery at the ticket window. A damp squib!