Bollywood Hungama
Last Updated 10.12.2018 | 4:02 PM IST
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A unique and lovely way to control piracy:

“Whoever gives information about cable screening of ‘Devdas’ anywhere in Mumbai will get a chance to meet Shah Rukh, Aishwarya or Madhuri in person” thus proclaim all the newspaper ads of ‘Devdas’. A point regarding piracy dealt in the best way possible. (What would tempt a layman more to report such a thing than meeting a star in person!). A unique a and lovely way to control piracy; giving fans a moment to cherish with their stars and that too for a noble cause. That’s what I call some cool thinking. Kudos to maker Bharatbhai Shah

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