It's a Tornado. And it's called BODYGUARD. The film has emerged the biggest opener ever in the history of Hindi cinema -- a fact, I am sure, you are well aware of by now. So let's not repeat something that's already public. Instead, let's talk of something elseâ€¦
The one question everyone's asking is, will BODYGUARD outdo READY [Rs 120 cr nett] and DABANGG [Rs 145 cr nett]? Well, at the rate BODYGUARD is faring, surpassing READY seems like a cakewalk. In fact, it might touch that figure [Rs 120 cr] in the next few days itself.
As for overtaking DABANGG, well, it all depends on how the film opens in its second weekend. There's a major release this Friday [MERE BROTHER KI DULHAN] and the screen count of BODYGUARD, at plexes mainly, will be reduced to accommodate the new release. Which means that the revenue is expected to decrease in Week 2. Also, it also depends on how strong the opponent is, so the second weekend will be the deciding factor and whether it reaches the DABANGG mark or overtakes it will only be known then.
Now let's have a look at the economics of BODYGUARD. Will simplify it for you to comprehend where the film stands vis-Ã -vis its costingâ€¦
- Cost + P & A expenses - Rs 77 cr
- Money recovered from Satellite Rights - Rs 27 cr
- Sale of Music Rights - Rs 4.5 cr
- Amount to be recovered from India and Overseas theatrical and Home Video - Rs 45.5 cr
The amount that was to be recovered [Rs 45.5 cr] has already been recovered from the *weekend business* of BODYGUARD. Yes, you read it right. The distributors' share from 5-day weekend alone [from India] should be in the range of Rs 50 cr +, which makes BODYGUARD in commission already. And if one adds the Overseas revenue [US$ 5.3 million in its 5-day weekend], the makers are already laughing all the way to the bank.
The one to benefit the maximum is Salman Khan. He seems to be raising the bar with every film. This is his third film in a row to touch the Rs 100 cr mark in India, which only cements his status as the most bankable star, besides Aamir Khan. The expectations from EK THA TIGER, his next release, have only grown multi-fold.