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Last Updated 02.04.2020 | 11:49 AM IST



Tiger roars… and how! The economics of ‘E.T.T.’

By Bollywood Hungama

Everyone -- print media, TV journos, radio jockeys, websites, the enormous FB and Twitter fraternity, the netizens across the globe, also just about everyone within the film industry [which includes some A-list actors as well] -- is monitoring the day-wise biz of EK THA TIGER. That's the kind of frenzy this film has generated.

Enough has been said, spoken and written about the merits/demerits of the film. So let's not get there. Instead, it's time to do the hisaab-kitaab of this much-talked-about biggie…

Cost of production + Print & Advertising -- 90 cr

The revenue this film has generated/will generate...

Satellite Rights -- 44 cr to 45 cr

Music Rights + Home Video + Ringtones -- 6 cr

Overseas theatrical share [expected] -- 20 cr to 25 cr

India theatrical share [expected] -- 95 cr to 100 cr

Total revenue generated -- 165 cr to 175 cr

Return on investment [after deducting the cost] -- 75 cr to 85 cr

If this is not a sure shot Blockbuster, what is?

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