Everyone -- print media, TV journos, radio jockeys, websites, the enormous FB and Twitter fraternity, the netizens across the globe, also just about everyone within the film industry [which includes some A-list actors as well] -- is monitoring the day-wise biz of EK THA TIGER. That's the kind of frenzy this film has generated.
Enough has been said, spoken and written about the merits/demerits of the film. So let's not get there. Instead, it's time to do the hisaab-kitaab of this much-talked-about biggieâ€¦
Cost of production + Print & Advertising -- 90 cr
The revenue this film has generated/will generate...
Satellite Rights -- 44 cr to 45 cr
Music Rights + Home Video + Ringtones -- 6 cr
Overseas theatrical share [expected] -- 20 cr to 25 cr
India theatrical share [expected] -- 95 cr to 100 cr
Total revenue generated -- 165 cr to 175 cr
Return on investment [after deducting the cost] -- 75 cr to 85 cr
If this is not a sure shot Blockbuster, what is?