At a time when out of the box themes and offbeat pairings are gradually finding acceptance, the tepid response to SHIRIN FARHAD KI TOH NIKAL PADI has indeed come as a shocker. What does one attribute the lackluster response to? Well, when a movie doesn't work, the industry, generally, has hazaar reasons to offer. But can anyone gauge the mood of the cinema-going audience? Nope. Never.
With EK THA TIGER still holding fort, it was a foregone conclusion that SHIRIN FARHAD KI TOH NIKAL PADI would be elbowed out by the Yash Raj biggie. In fact, the trends were crystal clear on Friday itself. SHIRIN FARHAD KI TOH NIKAL PADI had to show remarkable growth in business if it had to stay afloat. The numbers did witness an escalation [since the reviews were positive and the word of mouth was upbeat], but the jump in business wasn't aggressive enough to leave a footprint at the box-office.
Most films get only one week to score and SHIRIN FARHAD KI TOH NIKAL PADI is no exception. That's the tragedy these days. The following week witnesses the release of JOKER and the weeks thereafter will witness a constant flow of films like RAAZ 3, BARFI!, HEROINE, KAMAAL DHAMAAL MALAMAAL and OMG - OH MY GOD!. Where's the breathing space for films these days?
That brings me to EK THA TIGER. The one question that everyone seems to be asking is, will it overtake 3 IDIOTS in the final tally in India? Will it cross the 202 cr mark, the record figure held by 3 IDIOTS? Well, nothing can be predicted at the moment. It's a wait and watch situation right now. Box-office can be most unpredictable, don't forget!