First ABCD – ANY BODY CAN DANCE. Then KAI PO CHE!. Later JOLLY LLB, CHASHME BADDOOR and AASHIQUI 2. More recently FUKREY. Now RAANJHANAA. The year 2013 has been most conducive for films that didn’t boast of A-listers. The success/super success of the abovenamed films raises several pertinent questions… Is the mindset of the audience changing? Are they becoming more and more receptive to films that don’t star A-listers? Or is it a mere fad? Of course, there’s no denying that the content played a significant role in making the spectator fall in love with the product, but the fact that the films *did not* star names that would ensure ‘House Full’ boards from the morning shows itself, only goes to prove that films sans A-listers/lesser-known names/relative newcomers can reap a harvest too.
Sure, Dhanush is a big name in South and there’s no disputing the fact that ‘Kolaveri Di’ made him famous across the length and breadth of the country, but RAANJHANAA being his first Hindi release, it was important to strike a chord with the North Indian audiences. And going by the glowing reviews and terrific word of mouth, what an impression Dhanush, Sonam, Aanand Rai and those associated with the film have made on the hearts and minds of the spectators. The biz of RAANJHANAA started multiplying on Day 1 itself and by now, everyone knows about the escalation in business over the weekend and the rock-solid performance on weekdays.
Yes, RAANJHANAA is an expensive film. The investment on the film is in Rs 30 cr range, but besides the Hindi version, substantial revenue should come from its Tamil version, which is expected to open on 28 June. Besides, Eros has recovered a chunk of the investment from the sale of Satellite Rights. So, there! Meanwhile, SHORTCUT ROMEO, a stylish thriller, and ENEMMY, aimed at the masses, were completely sidelined by RAANJHANAA as well as YEH JAWAANI HAI DEEWANI and FUKREY, which continue to attract sizeable footfalls to this date.