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Last Updated 01.04.2020 | 11:39 AM IST



Kya Kool Hai Business!

By Bollywood Hungama

Ekta Kapoor can finally heave a sigh of relief!

The young entrepreneur has achieved an enviable status on the small screen, with her shows dominating the popularity charts. But success continued to elude her when she tried her hand at feature film production. Her first three releases -- KYUN KII… MAIN JHUTH NAHIN BOLTA, KUCCH TO HAI and KRISHNA COTTAGE -- all starting with 'K', went kaput at the ticket window.

But with KYAA KOOL HAI HUM, the mother and daughter team of Shobha Kapoor and Ekta Kapoor must be grinning from ear to ear. Not because the film abounds in funny jokes and situations, but mainly because the business of the film is upbeat.

Agreed, KYAA KOOL HAI HUM is no path-breaking cinema. It does not defy the archaic rules of commercial cinema, nor does it swim against the tide by offering moviegoers a daringly different cinema. But the film entertains thoroughly and that is of paramount importance for a moviegoer seeking entertainment.

The promos of KYAA KOOL HAI HUM had generated excitement for the film and the industry was optimistic that it would open to decent houses. This Tusshar-Ritesh starrer started off with 50%-60% collections, with the box-office numbers showing a gradual increase with every show. In fact, the collections on Day 1 itself showed an upward trend at several cinema halls across the country.

The comic caper managed to make its investors smile in its opening weekend, remaining steady from Monday onwards. As things stand today, the distributors of this moderately priced flick are sure to laugh all the way to the bank.

On the other hand, MAIN AISA HI HOON didn't generate heat at the box-office. This Harry Baweja-directed film had an exciting face-value as its trump card, but the moviegoer was just not interested.

Frankly, the promos of this Ajay-Sushmita-Esha starrer itself did not create much buzz amongst cinegoers. Consequently, its not-too-exciting opening didn't really come as a surprise. But what did come as a jolt were the opening numbers at several places, which were in the range of 20%-25%. Surely, a film with three A-list stars deserved a better start.

It has been noticed time and again that emotional films do gather momentum at the b.o. if the moviegoer embraces the content whole-heartedly. But in the case of MAIN AISA HI HOON, the collections remained on the lower side all through the weekend, with the revenue plummeting from Monday onwards.

A key factor that goes against the film is the regularity with which Ajay Devgan starrers are hitting the marquee. Any A-list actor shouldn't have more than two/three releases in a calendar year, but MAIN AISA HI HOON happens to be Ajay's sixth release in five months [INSAN, BLACKMAIL, ZAMEER, TANGO CHARLIE, KAAL and MAIN AISA HI HOON]. In fact, two Ajay starrers [KAAL, MAIN AISA HI HOON] have released back-to-back, in two consecutive weeks, which is definitely not a healthy trend.

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