Notwithstanding the poor performance of a number of low cost/medium range movies in the last two weeks, the mood within the industry continues to remain buoyant. The massive business of SINGHAM and ZINDAGI NA MILEGI DOBARA is keeping the spirits high and the recent failures are being overlooked because barring a film or two, the remaining ones were poor in merits and the no-show at the ticket window doesn't ring alarm bells.
SINGHAM and ZINDAGI NA MILEGI DOBARA continue to perform exceptionally well. It's a known fact that the business of films gets affected in the holy month of Ramadan, but the business of these two films -- now in their third and fourth week, respectively -- haven't shown any major decline. They continue to rake in crores, not lacs, which only goes to prove that a well-made film stands the test of time.
SINGHAM has had a substantial chunk of revenue coming in from single screens across India. In fact, Mumbai circuit will contribute a big chunk of the revenue, while North India circuits [Delhi, U.P. and Punjab], though good, aren't spectacular, like Mumbai. Yet, the overall business is humungous and the producers/distributors will reap rich dividends at the end of its run. On the other hand, ZINDAGI NA MILEGI DOBARA is a gigantic hit at plexes and is likely to cross Rs 90 cr nett mark [may even cross Rs 100 cr mark, since there are holidays galore in the coming days] on the strength of its [super-strong] performance at plexes mainly. In fact, the film has emerged the third biggest grosser at national multiplex chains, after 3 IDIOTS and DABANGG. In the international territory, ZINDAGI NA MILEGI DOBARA is doing rocking business. It has netted more than $ 6 million and may touch $ 8 million mark here, which is fantabulous.
Now AARAKSHAN [Independence Day weekend] this Friday and BODYGUARD [Eid] on 31 July is expected to further rejuvenate the industry and fill the coffers all over again. The flow of films, post BODYGUARD, is most amazing and a lot many films are expected to cross the Rs 100 cr mark in days to come. Films like BODYGUARD, RA.ONE and DON 2 in particular are expected to fetch an electrifying start and set new records in their opening weekends and opening weeks. No wonder, everyone's smiling from ear to ear, even before the release of these biggies.