As we step into August, it's time to reflect on the past month [July]. It's been an eventful month and 2011, an eventful year. A wide variety of films have worked, not necessarily starring big names. Of course, the biggies dominated the domestic box-office and they always will. In fact, in the coming months, a slew of biggies are expected to hit the screens and a lot many are expected to touch the Rs 100 cr mark. Which, to put it simply, will make 2011 a landmark year.
But there's a flipside as well, especially when holdover titles continue to attract abundant footfalls at plexes. The three releases last Friday -- BUBBLE GUM, KHAP and GANDHI TO HITLER -- were deprived of ample screen space for this reason. If you look at the theatre listings of these three films, you'd notice that they couldn't manage screens at several plexes and even if the respective distributors did manage a few, the shows were limited to one or maximum, two. With ZINDAGI NA MILEGI DOBARA, SINGHAM, DELHI BELLY and MURDER 2, besides the Hollywood titles, attracting a sizeable chunk of audience, the plexes decided to retain these films instead of replacing them with new titles.
The low cost films will have to learn to get sandwiched in times to come, since post BODYGUARD, the forthcoming Fridays are filled with biggies and more biggies. The distributors of these low cost films will have to squeeze them in an appropriate week and depending on how exciting the film looks and of course, the clout of the distributor, the film would be able to manage the screens and show timings.
But, right now, the mood in the film industry is euphoric and a lot many projects are being planned with stars and even lesser-known names or rank newcomers. But here's a note of caution: The volume of business may have increased by leaps and bounds, but we need to keep a check on the economics of movies. Inflated fees and in turn inflated prices will only take us to those days when the boom went bust and those who paid unrealistic prices suffered the most. At the same time, let's not concentrate on any one specific genre. It's time to experiment. Let's not mess up this time, please!