The Shahid Kapoor-led thriller, Deva is seeing a tepid response at the box office in the advance booking. According to the data set received at 10 am, Deva has sold approximately 6,000 tickets across the Top 3 national chains – PVR, Inox and Cinepolis - and is looking to take a slow start at the box office in India.
The advance booking for Deva opened on Tuesday evening and ever since then, the response has been lukewarm to say the least. The positive sign is in the fact that the film is releasing without any offers and discounts, which means every ticket sale will be organic without any intervention from external factors. However, the organic movement isn't good enough so far, and this makes Deva a film heavily dependent on the reports from cinema-going audience. At the moment, Deva seems to be on track for an opening in the Rs. 5 crore range, but good reports could make it jump towards the Rs. 7 crore mark.
