The pre-Diwali week has taken a toll on film business. The losses would be more pronounced this time since as many as five Hindi films were vying for audience attention. Generally, producers avoid releasing films during this period, but this year was an exception.
Only MUJHSE FRAAANDSHIP KAROGE seems to have made fraaands with the paying public. The trends were evident on the day of release itself, since the audience feedback was extremely encouraging. Though, I wish to add, the business would've been much much better had there were lesser films to compete with. Nonetheless, the film has shown a day-wise growth in business and I expect the film to stay rock-steady in its second weekend as well.
Y-Films, the producers of MUJHSE FRAANDSHIP KAROGE, have recovered a big chunk of revenue [Rs 6.5 cr] from Satellite rights + In-film placements + Digital music. The balance Rs 1.5 cr [the film has cost Rs 8 cr, inclusive of P & A expenses] has to be recovered from theatrical and other non-theatrical avenues. And looking at the way it's faring, Y-Films should make decent profits on this one.
AAZAAN fared marginally better at select single screens only. But that's not enough. The producers of this film spent a fortune making this film and also publicizing it, but the returns are negligible. AAZAAN hasn't performed in India or at key international markets. Its makers are likely to lose a substantial chunk of their investment.
The paltry business of Sanjay Leela Bhansali and UTV's MY FRIEND PINTO has also sent shock waves across the length and breadth of the industry. MOD too went completely unnoticed. Nagesh Kukunoor has his set of loyal audience, but even that faction of audience didn't go ecstatic over the film. As for JO DOOBA SO PAAR, the film sank on its opening day itself.