The wait is over! Every year, a number of biggies are slated for release during the festival of lights [Diwali] and this year is no exception. Touted as the most expensive film made in India, RA.ONE invades the theatres today, Wednesday, 26 October. The film is expected to shatter all previous records and set new ones.
The 100 cr club has become a status symbol these days. You success is measured by the number of 100 cr films in the kitty. Of course, RA.ONE is sure to join this club, what everyone is keen to know is, how fast will RA.ONE attain the feat? Will it hit a century [100 cr nett] in its opening weekend itself?
While Salman is synonymous with Eid [WANTED, DABANGG, BODYGUARD] and Aamir with Christmas [TAARE ZAMEEN PAR, GHAJINI, 3 IDIOTS], Shah Rukh has an enviable and unbeatable track record in Diwali. Films like DILWALE DULHANIYA LE JAYENGE, DIL TOH PAGAL HAI, KUCH KUCH HOTA HAI, MOHABBATEIN, KAL HO NAA HO, VEER ZAARA, DON and OM SHANTI OM have rewritten history, turning those Diwali weeks more festive than ever. RA.ONE is expected to cement the status of SRK as a force to reckon with.
That brings me to TELL ME O KKHUDA and DAMADAMM, the other two films opening simultaneously with RA.ONE in the festive week. Irrespective of the merits of these two films, the business of these two films is bound to get affected due to the RA.ONE wave. In fact, with RA.ONE having an extensive release across the globe, these two films have been relegated to the backburner completely. Not only is the screen count limited, even the shows have been limited at prime locations.
Here's hoping the three Diwali releases bring sunshine and cheer for one and all. Here's wishing a sparkling Diwali to everyone within and outside the industry.