Bollywood Hungama

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Last Updated 04.04.2020 | 9:00 PM IST




By Bollywood Hungama

3 IDIOTS is unstoppable. That's the truth! No distributor, no trade expert, no soothsayer can, at this moment, predict the magnitude of business of this film. No one has an answer, frankly!

3 IDIOTS is setting new records in India and also in the international markets. In fact, the second weekend numbers are approx. 70% to 80% of the first weekend numbers. Unimaginable!

No one expected 3 IDIOTS to surpass GHAJINI. As I pen this piece, 3 IDIOTS has already surpassed GHAJINI and is already seated on the throne. Only goes to prove yet again that if a film has the merits, the sky is the limit. It can set new records, scale dizzy heights of success and work magic at the ticket window.

Given the fact that the 3 IDIOTS wave was so omnipotent, why were the producers of RAAT GAYI, BAAT GAYI?, ACCIDENT ON HILL ROAD and BOLO RAAM hell-bent on releasing their movies a week later, on December 31? They could've shifted the film to a latter date. That would've ensured more screens and better show timings.

All three films have been badly affected by the 3 IDIOTS wave. The numbers are poor. Not that their luck would've changed for better had they arrived later, but, I guess, the numbers would've been marginally better.

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