Six movies last Friday. Six movies this Friday. I don't recall so many movies releasing in a span of two weeks, during the holy month of Ramzan. Till some time back, the releases would be scarce, perhaps one or maximum two, but the multiplex strike in April and May has changed the workings. Everyone seems to be in a tearing hurry to release their films, without bothering about the logistics. It's a sad state of affairs.
So what happens when six films vie for public attention on a single Friday? Genuinely well-made films like QUICK GUN MURUGUN, YEH MERA INDIA and KISAAN suffer. Sure, these three films showed a spurt in business over the weekend, but the eventual growth gets stifled due to so many choices on a single Friday.
And what happens when the numbers aren't encouraging, even if the word of mouth is strong? The exhibitors look for the best possible bet to fill the auditorium next Friday. If you don't perform, sorry, the print of the film is sent back to the concerned distributor pronto, in most cases.
It's not advisable to release six films even during festivals like Diwali and Idd. But do we ever learn from our mistakes?
Look, what happened last Friday? Two of these six films were withdrawn midway due to no occupancy; they couldn't complete even a one-week run at some theatres. Not that their fate would've been different had they opened with minimal oppositions, but they would've grossed some figures, instead of no show.
QUICK GUN MURUGUN showed an escalation at metros - Mumbai and Delhi specifically. Ditto for KISAAN and YEH MERA INDIA, which were better at select single screens. The business would've been approx. 25% more in these three cases at least, had they opened with minimal competition.
We act in haste, but repent at leisure!