Bollywood Hungama

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Last Updated 12.06.2021 | 10:04 PM IST



Race to super-success!

By Bollywood Hungama

Success and failure is part and parcel of the film industry, but you jump with joy when certain films are embraced warmly by the paying public. These films are special purely because such [inspirational] stories need to be told. The common man ought to be enlightened of the contribution by the iconic personalities in their fields, in case he/she is not too aware of their saga... BHAAG MILKHA BHAAG, the story of Milkha Singh, is one such cinematic experience and its splendid performance at the box-office makes you grin from ear to ear.

By now, I presume, everyone is well aware of the incredible business of BHAAG MILKHA BHAAG at the ticket window [Thu previews 1.05 cr, Fri 8.50 cr, Sat 11 cr, Sun 12.80 cr, Mon 5.75 cr. Total: Rs 39.10 cr], but what makes your chest swell with pride is the fact that many a spectator is watching the film again because the story, the execution of the written material, the performances, the soundtrack... most importantly, the life story of the icon is simply overwhelming. Expectedly, the laurels are pouring in from all quarters. The film has struck a chord with the paying public and I am confident, its success will inspire many a film-maker to think beyond the stereotype.

A film like BHAAG MILKHA BHAAG deserves to be nominated for the Academy Awards [from India] because, apart from the fact that it's an original story, inspirational stories such as these need to reach out to as many people as possible globally.

In terms of business, BHAAG MILKHA BHAAG is setting the BO on fire. It has emerged the third biggest opener of 2013 [after YEH JAWAANI HAI DEEWANI - Rs 62.11 cr and RACE-2 - Rs 51.35 cr; weekend figures; domestic BO], which speaks for itself, while the terrific business on weekdays should ensure a solid total in Week 1. It's time to celebrate!

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