With the expectations from DIL HAI TUMHARA getting higher with each passing day, the Tauranis have decided to release the film with a good number of prints, as against their earlier decision of releasing the film with a limited number of prints. In Mumbai circuit alone, the film will be released with approx. 65 prints.
According to Ramesh Taurani, the curiosity value has shot up considerably in the past few weeks, particularly after the road shows in Chandigarh, Jaipur, Mumbai and Delhi. There is also a renewed demand for the music of the film, Taurani points out.
YKHRH POSTPONED TO OCTOBER
Both Harry Baweja (YEH KYA HO RAHA HAI?) and Viveck Vaswani (DIL VIL PYAR VYAR) have now postponed their films to October.
According to Harry Baweja, who has now scheduled his film for October 11, postponing his film seemed to be the only viable alternative. “Knowing that my film stars new faces, it doesn't make sense releasing it against both GUNAAH and SHAKTI. I am planning to introduce a novel promotional strategy now that I have a few more weeks on my hand,” he says.
But isn't he worried about a much bigger opposition in KAANTE, which is also scheduled for October 11? “Let's wait and watch. Right now, there is a lot of uncertainty about all the release dates,” he says.
'D.V.P.V.' SHIFTED AS WELL
The same goes for DIL VIL PYAR VYAR, which has been scheduled for release on October 18. But Viveck Vaswani might release the film in Bengal on October 15. Viveck points out that the idea of releasing his film with several biggies did not seem appealing. “I did consider the idea of preponing the film's release to September 13, but it hardly seemed the right time, with the cricket matches beginning on September 12,” he says.
'SUR' IS AN EXCEPTION
Viveck Vaswani may well be apprehensive about the cricket matches, but the presenters (Pritish Nandy) and distributors of SUR have no such reservations about releasing their film on September 13. According to Pritish Nandy, the mood in the trade has been downbeat in the recent past, which is why producers and distributors are nervous about scheduling the release dates of their films. “But if the feel of the film is right, there is no reason why one shouldn't go ahead with its release,” he says.
Kerci Daruwala of Columbia TriStar, which is releasing SUR all over, is confident that the film will get its due. “We have no hang-ups about releasing the film against the cricket matches. Didn't Vashu Bhagnani release BIWI NO. 1 against the World Cup? SUR is carrying positive reports, which is evident from the way the exhibitors have reacted to it,” he says.
Meanwhile, Columbia TriStar has decided to release the film with 50 prints in Mumbai circuit and 150+ prints all over India. “We are planning to increase the number of prints gradually,” Daruwala adds.