This week, we see the release of the Varun Dhawan, John Abraham and Jacqueline Fernandez starrer DISHOOM. The film which has been promoted across every platform available has managed to generate immense hype, but will DISHOOM live up to expectations is the question of the hour.
Reports suggest that DISHOOM has opened on a decent note with occupancy rate during morning shows being pegged at a steady 25%. Considering that the film comes after two big ticket releases viz. SULTAN and KABALI, though the opening occupancy rate may seem a bit low, it is expected to rise.
On the while, being a somewhat solo release, the business of DISHOOM is expected to pick up over evening and night shows, while this week’s Hollywood releases GHOSTBUSTERS and THE BFG that pose little to no threat to the Bollywood release will have to rely on positive word of mouth.