After an ordinary start at the box-office, Deepika Padukone’s Chhapaak has seen an upward trend in the business on its second day as early estimates suggest collection in the range of Rs. 6.25 to 6.75 crore taking the two day total to Rs. 11 to 11.50 crore. Being a film appealing primarily to the high end multiplexes, the growth should have been more as in the past we have seen multiplex oriented cinema double up their collections on Saturday.
While a section will blame the below par performance of Chhapaak on Deepika’s visit to JNU to take a political stand, the fact lies that the content hasn’t been appreciated much and the competition from a strong opponent, Tanhaji – The Unsung Warrior, has taken away a section of audience that might have seen Chhapaak, had it arrived solo. The collections are best in Delhi-NCR, Bangalore and Kolkata however it’s dull at other places across the country. A film like Chhapaak would have got ample of support from Mumbai City but it has been completely overpowered by the wave of Ajay Devgn’s period saga.
There will be limited growth in collections on Sunday and the film is looking to close its weekend a little under the Rs. 20 crore mark, which isn’t really an impressive result. We don’t even rule out the possibility of a flat trend on Sunday. The second day collections should ideally have been the opening day for the film as that would have set a platform for growth over the weekend. The target for Chhapaak was weekend around the Rs. 30 crore mark, however it has fallen short of the target by Rs. 10 crore. With reports being highly mixed and a limited growth on Saturday, the future trend from Monday for this Deepika Padukone film looks hazy.
Also starring Vikrant Massey, Chhapaak is directed by Meghna Gulzar.