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Last Updated 17.10.2019 | 9:47 PM IST
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Box Office: Madaari doesn’t manage to cover the distance

By Joginder Tuteja

 

Madaari2

Madaari hasn’t managed to do much of a business at the Box Office. The film didn’t have much of a buzz before release, its marketing was scattered as well, and then towards the release date it managed some kind of a push through social media. The reviews were decent to good and were neither bad nor flattering. Same was the case for word of mouth as well which could never reach its optimum. When the big jump went missing over the weekend, there was little hope that it would have much to talk about during the weekdays either.

This is what exactly happened as the first week collections came around Rs. 15 crore*. These could still have been fair had the film managed to sustain in the second week, as was the case with Talvar, which was favored by powerful reviews and very good word of mouth. Since none of that really came calling for Madaari, the film is finding only a few shows for it in the current week. All of this means that the lifetime collections would be in the same range as Fitoor and Te3n, both of which managed just around Rs. 19 crore in the final run.

The film has almost an open week available for itself but unfortunately couldn’t capitalize much on that. For director Nishikant Kamat, this is disappointing indeed after Rocky Handsome. As for Irrfan, he can boast of the fact that yet again, his act was appreciated by one and all.

*Estimates. Final numbers awaited

More Pages: Madaari Box Office Collection , Madaari Movie Review

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