Kabali was expected to do smash business at the Box Office, considering the kind of hype it had managed 2-3 weeks en route its release. While that pretty much happened down South, in rest of the country the buzz was good, but not excellent enough to make audience dash towards theatres. Somehow, one feels that the hype wasn’t paralleled to the optimum in the key markets [like Mumbai and Delhi], something that could have pushed the film to levels which would have at least been comparable, if not matching, to Bahubali.
This reflected in the collections which stayed decent [Rs. 28 crore – Hindi, Tamil, Telugu] in the North India market. This could perhaps have been a lot more, if at least powered by the initial, since the word of mouth would have taken over only from the weekdays onwards. Due to this reason, since footfalls didn’t quite see much of a push during the weekdays, the numbers that were eventually collected were due to the first three days.
Nonetheless, one still can’t ignore the fact that a phenomenon like Bahubali strikes only once in a while. This means that Kabali collections, though just about decent, are also the second highest after Bahubali. In fact the third highest South grosser up North is Robot and that too is a Rajinikanth film, which means when it comes to a regional actor pulling audiences across the country, it is only one man doing the job – Rajinikanth.
Now if only the film as a whole would have been on the same scale as Rajinikanth‘s powerful act, the collections too would have soared like never before, considering the fact that the market was wide open for it to perform.