Akshay Kumar's Rustom is already a big winner at the Box Office. Here is why:
· Cost of Production: 26 crore (this doesn't include Akshay Kumar's fee)
· P&A: 14 crore
Total costs: 40 crore
Recovery:
· Satellite: 30 crore
· Overseas: 10 crore
· Music: 7 crore
Total recovery (without theatrical): 47 crore
Further to this, everything that the film earns from Indian theatrical basically brings in profits for all involved with the film (producers, distributors). While a major chunk of these profits constitute the remuneration of Akshay Kumar, the film is still a win-win situation for all.
Some smart economical filmmaking here!
