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Last Updated 25.07.2021 | 9:35 PM IST




By Bollywood Hungama

Could this be a coincidence?

January 2003 witnessed the release of JISM. A woman-oriented theme with sex in generous doses, the film emerged the first universal success of the year.

Although the ratio of flops touched an all-time high in the first quarter of 2004 [January to March], the second quarter [April to June] has begun on a favourable note.

MURDER has proved to be the first universal success of 2004. Like JISM, the film talks of adultery and how a married woman cheats on her husband. If Pooja Bhatt produced JISM, MURDER is produced by her chacha Mukesh Bhatt.

  • The flying start of MURDER indicates that the combination of a captivating story and generous doses of sex can work big time at the b.o.

  • The superb start of MURDER also indicates that you don't need to bank on stars to sell the film to distributors first and audiences later.

  • The audience reaction to MURDER also proves that SEX sells.

  • Ironically, the two desi versions of UNFAITHFUL, released in two consecutive weeks, have brought respite for a hungry-for-hits industry. Last week's HAWAS and this week's MURDER have set the cash registers jingling and one hopes that MASTI, a sex comedy [coincidentally, this one also talks of extra-marital affairs], will only improve the scenario for the better.


    With the single screen theatres calling off the strike, the stage is set for an exciting phase in Bollywood.

    It's a known fact that a number of biggies are lined up for release in the summer vacations and if the strike would've continued for a couple of weeks more, the producers would've been forced to postpone their films to a latter date.

    Which means, when the strike would've been called off, all producers would've been forced to get into a tearing hurry to release their films at the earliest, thereby leading to a bigger chaos.

    I agree, the single screen theatres had lost their patience and were left with no alternative but to go on an indefinite strike. But, on an individual level, I feel shutting down all business can never be a foolproof remedy for the crisis.

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