Bollywood Hungama

Bollywood Entertainment at its best

Last Updated 10.04.2020 | 8:58 PM IST




By Bollywood Hungama

Yet another week passes by and the tally of flops continues to rise. That's the sad truth. The bitter truth!

It's the third month of 2005 and there's no respite. No signs of business picking up. New releases continue to sink faster than Titanic. Why, at places, a few theatres had been compelled to cancel shows due to lack of audience.

It's truly an alarming, upsetting, distressing situation. The industry has gone through upheavals, faced turbulent storms, but this year has been the worst so far.

Call it a coincidence, two 'nephews' made their debut in love stories last week. Dharmendra's nephew Abhay Deol and well-known producer Salim Akhtar's nephew Samir Aftab made their debut with SOCHA NA THA and CHAND SA ROSHAN CHEHRA, respectively.

SOCHA NA THA, which had been in the making for a while now, was released with much fanfare. The talkie promos did create a positive buzz, but, unfortunately, all that aggressive and innovative promotion didn't translate into a decent opening for the film. The opening of the film was way below the mark at many places.

Not that SOCHA NA THA is a great entertainer, but a more appropriate release period would've only enhanced the business potential of the film. Releasing a youth-oriented film during the school and college examinations is definitely not a wise step.

CHAND SA ROSHAN CHEHRA also suffered due to this reason. Partly. While SOCHA NA THA had a far more contemporary approach vis-?is its plot, CHAND SA ROSHAN CHEHRA relied on the age-old drama of lovers facing parental opposition. But even the tried and tested formulae didn't appease the paying public.

Like one prominent distributor-exhibitor tells me, "The business has gone from bad to worse. Despite a heavy flow of new releases, the dwindling numbers are proof that the audience attendance has declined considerably." I agree!

When will we ever learn from our mistakes? I guess, never!

I am talking about the multiple releases that are planned for release from April [soon after the Indo-Pak cricket matches] to June this year. While the paying public will have a lot to choose from, what with the number of films hitting the marquee week after week, what really bothers me is the fact that a few films may get sidelined in the process.

I've always maintained that the common man does not have the time, money and inclination to watch three, four or five films week after week. Besides, the market is going through a trying phase, what with the ratio of flops touching almost 95% +.

So, does it make wise business sense to have multiple releases every week? I agree, any producer would want to release his flick during the summer vacations [April-June], but let's not forget that the anything in excess will only lead to chaos. It's wise to have two films in a week, but not five. Definitely not!

The clash will only lead to a complete collapse!

Rate this article
Make favorite

Copyright © 2020 Hungama Digital Media Entertainment Pvt. Ltd. All Rights Reserved.

Forgot Password

Please provide your registered email address or username
  • OR

Write A Review

  • Click to rate on scale of 1-5
  • 5000 characters remaining

New notification