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Last Updated 02.04.2020 | 11:49 AM IST



Bountiful weekend!

By Bollywood Hungama

One talks about a sperm donor. The other is a vendetta fare; the woman barters her body to seek vengeance. Gradually, topics that were once considered taboo are coming out of the closet. The best part is the acceptance at the box-office. While VICKY DONOR clearly stole the march, generating excellent returns from plexes, HATE STORY had single screens outside metros contributing to the booty.

The favorable start of VICKY DONOR and HATE STORY may trigger off a spate of hi-concept films made in a shoe-string budget. But let's not expect every low cost film to earn big bucks at the box-office. Last week's BITTOO BOSS is too fresh in our memory. In fact, it's out of most screens in Week 2. It only goes to prove that word of mouth plays a crucial role in elevating or demolishing a film.

Both VICKY DONOR and HATE STORY have ushered in a wave of optimism nonetheless. Besides, the super-success of HOUSEFULL 2 has brought cheer to the industry. The summer releases have kicked off with enthusiasm and one only hopes that the forthcoming releases live up to the expectations of the moviegoer as well as of the investors associated with those films.

The success of VICKY DONOR should also encourage distributors to go beyond the boundaries of India and explore newer horizons. Like I pointed out earlier, generally speaking, films starring newcomers or lesser known actors don't find a theatrical outlet in the international arena, but the encouraging response to VICKY DONOR in the Overseas territory should act as an eye-opener.

In terms of economics, both VICKY DONOR and HATE STORY should yield decent profits for the respective investors. The response at the box-office also indicates that two well-made films can co-exist in a single week.

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