Never judge a book by its cover. Similarly, the first look poster or the first trailer of a keenly anticipated movie may arouse considerable curiosity towards that film, but, like the adage goes, all that glitters is not gold. It was a case of unfulfilled promises in the case of BITTOO BOSS.
Unlike BAND BAAJA BAARAAT, which arrived without much buzz, but consolidated its status with each passing day, BITTOO BOSS had decent hype surrounding it. You could say that the success of BAND BAAJA BAARAAT is responsible for raising the bar for similar genre films, with the protagonist essaying the part of a rustic North Indian and speaking in Punjabi language. Nonetheless, BAND BAAJA BAARAAT had the backing of a solid screenplay, which resulted in a strong word of mouth at the ticket window. But BITTOO BOSS had nothing to fall back upon -- not a musical hit score, not a cohesive script either. Resultantly, the weekend business was dismal.
While BAND BAAJA BAARAAT withstood a strong opponent like NO PROBLEM, which released in the same week, BITTOO BOSS got totally eclipsed by the HOUSEFULL 2 wave, which opened a week earlier and which continues to be the first choice of avid moviegoers. Not just HOUSEFULL 2, even TITANIC 3D, which released in the same week as HOUSEFULL 2, grossed better figures than BITTOO BOSS. That says it all!
As things stand today, BITTOO BOSS will entail losses for its investors, who, perhaps, were expecting a repeat of PYAAR KA PUNCHNAMA performance at the box-office.