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Last Updated 21.06.2021 | 11:46 PM IST



Biz hits a new low!

By Bollywood Hungama

Suneel Darshan has been instrumental in giving fillip to the careers of Akshay Kumar and Karisma Kapoor. With decades of experience behind him -- as a distributor as well as a producer/director -- Suneel understands and comprehends film business more than several established names today. In view of this fact, one expected his new outing KARLE PYAR KARLE [with which he returns to the production arena after seven long years] to hit the right notes. More so, because KARLE PYAR KARLE marks the acting debut of his son Shiv. But, like I keep emphasizing again and again, Box-office can be so volatile and unpredictable.

Last week, a film starring freshers, YAARIYAN, embarked on a flying start at the BO. But KARLE PYAR KARLE, also starring a bunch of newcomers, opened to dismal houses. How does one explain this? KARLE PYAR KARLE too boasts of lilting tracks [at least two numbers are foot-tapping], had decent promotion to back it up and also, youth power to woo youngistaan. But the spectators were in no mood to throng the cineplexes.

The word of mouth, frankly, played spoilsport. Studios, film-makers, stars and distributors ought to realize that the paying public will no longer fall for the same rigmarole dished out every alternate week. Masala films, which were considered a golden egg-laying goose, have passed the expiry date. The audience wants a change, within commercial parameters. The disastrous response to KARLE PYAR KARLE, therefore, doesn't come as a surprise at all.

PARANTHE WALI GALI suffered a worse fate, while MISS LOVELY, which caters to a tiny section of audience, didn't leave any impact whatsoever, despite glowing reviews. Expectedly, last week's YAARIYAN and DEDH ISHQIYA continued to dominate the domestic BO. YAARIYAN is a success story, while DEDH ISHQIYA has revenue flowing in from select plexes. All eyes are now on JAI HO, which is expected to conclude the first month of the New Year on a dynamic note.

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