‘Cheese!’ say Bollywood actresses

The last but not the least player in the camera market, Fuji Film, Read More">roped in hottie Minissha Lamba to promote its ‘Hero’ line of products. Market pundits state that the said brand had to swim with the tide of hiring a lady brand ambassador to endorse its range of products. And since Minissha’s image wentRead More

The last but not the least player in the camera market, Fuji Film, roped in hottie Minissha Lamba to promote its 'Hero' line of products. Market pundits state that the said brand had to swim with the tide of hiring a lady brand ambassador to endorse its range of products. And since Minissha's image went with the market positioning of the brand, there was no stopping this girl from coming on board with the brand! The brand is projecting 25-30% higher sales in Q1 of FY12 as compared to last time.

As the camera companies continue roping in Bollywood actresses to endorse their products, the B-Town babes are surely making hay while the sun shines!

One of the most called out word in the world would surely be ‘Cheese’. And if you thought that it’s only professional photographers who can to ‘endorse’ this statement, then better think again! For these days, Read More">Bollywood hotties have taken over the photography world and are going finger click happy. The makers of digital camerasRead More

One of the most called out word in the world would surely be 'Cheese'. And if you thought that it's only professional photographers who can to 'endorse' this statement, then better think again! For these days, Bollywood hotties have taken over the photography world and are going finger click happy.

The makers of digital cameras in the country are heavily targeting young women these days and that explains the reason why we can see so many Bollywood actresses being roped in by the camera companies as their brand ambassadors.

It all started of with Sony Cameras choosing Deepika Padukone to be the brand ambassador for their Cybershot range of cameras. News had it that Padukone was paid a bomb to sign the dotted lines. This was only justified with the market buzz that Sony made an investment of Rs. 50 crores towards marketing activities with Deepika Padukone, which will include TVCs, print campaigns, outdoor and shop-front display.

If Sony-Deepika combo sparked a photo-fire, can Nikon be far behind? Well, they went for none other than the ex-Miss World Priyanka Chopra, who was signed up as the brand ambassador of their ‘CoolPix’ range of cameras. Market again buzzed with the rumor that Priyanka was roped in for an obscene amount of money.

If Sony-Deepika combo sparked a photo-fire, can Nikon be far behind? Well, they went for none other than the ex-Miss World Priyanka Chopra, who was signed up as the brand ambassador of their 'CoolPix' range of cameras. Market again buzzed with the rumor that Priyanka was roped in for an obscene amount of money.

Recently, Canon got on board the Band Baaja Baaraat star Anushka Sharma, who replaced the Master Blaster Sachin Tendulkar to be the ambassador. Market buzz has it that the brand has got about Rs. 30-crore as its mega marketing budget for its Power-Shot compact cameras’ campaign.

Recently, Canon got on board the Band Baaja Baaraat star Anushka Sharma, who replaced the Master Blaster Sachin Tendulkar to be the ambassador. Market buzz has it that the brand has got about Rs. 30-crore as its mega marketing budget for its Power-Shot compact cameras' campaign.