The said video will feature Celina debuting in her first single highlighting the universal themes of love, acceptance and mutual respect in an Indian family environment shot with a Bollywood theme. The soundtrack for the video is a new version of the 1979 Bollywood classic 'Uthe Sab Ke Kadam', recomposed and remixed by Neeraj Shreedhar of Bombay Vikings.
Other Equality Champions supporting the campaign include Latin star Ricky Martin, recent Grammy award-winning rap stars Ryan & Mackelmore, the U.S. indie band Fun, Brazilian pop star Daniela Mercury and the South African singer and activist Yvonne Chaka Chaka.
As for the video, it be released online and made freely available on a non-commercial basis. It will be launched at a press conference organized by the UN human rights office on April 30, 2014.
Last year, Celina Jaitley was nominated as the United Nations Equality Champion for her support for the UN's global Free & Equal campaign. Now we hear that the actress will soon be associating with Saregama and the United Nations human rights office in launching the UN's first ever Bollywood-style human rights video.