Check out: Celina Jaitly’s latest campaign for Diya jewellery

What do you call someone who makes no qualms in speaking their heart out? We know that you will say ‘Brave’, ‘fearless’, ‘upfront’… so on and so forth. Well, how about Celina Jaitly? This ex-beauty queen has been someone who has always been known to speak her heart out. Besides that, Read More">it’s her role inRead More

What do you call someone who makes no qualms in speaking their heart out? We know that you will say 'Brave', 'fearless', 'upfront'... so on and so forth. Well, how about Celina Jaitly? This ex-beauty queen has been someone who has always been known to speak her heart out. Besides that, it's her role in films like Janasheen, Golmaal Returns, Apna Sapna Money Money, Accident On Hill Road, besides the international film Love Has No Language. Well, the news is that, besides endorsing many social causes, this PYT has now been signed up to endorse Diya, the diamond jewellery brand from the famous Gitanjali group. The jewellery major, recently, unveiled the new TVC as well as the print ad campaign, which is exclusively brought to you by Bollywood Hungama.

The Diya campaign uses ethereal imagery to encapsulate the brand’s tagline – ‘Born of Dreams’. Set against nature it depicts the metamorphosis of the beautiful Diya woman into a dove, peacock etc… as she adorns herself with the jewellery. With an array of films tucked under her belt for release, Read More">Celina surely does live upRead More

The Diya campaign uses ethereal imagery to encapsulate the brand's tagline - 'Born of Dreams'. Set against nature it depicts the metamorphosis of the beautiful Diya woman into a dove, peacock etc... as she adorns herself with the jewellery.

With an array of films tucked under her belt for release, Celina surely does live up to the tagline of 'Born of Dreams'. On second thoughts, knowing Celina (almost) fully well, we feel that Celina is someone who strongly believes in the saying 'Dream is not what you see in sleep; it is the thing which does not let you sleep'.

What say, Celina?

Citing the reason as to why the company chose Celina as their brand ambassador, Mehul Choksi, CMD, Gitanjali Group, said, “Celina’s life is a story what dreams are made of- a small town girl wins the Miss India crown, and then goes on to enter Bollywood. Every girl cherishes dreams like this, Read More">often starting withRead More

Citing the reason as to why the company chose Celina as their brand ambassador, Mehul Choksi, CMD, Gitanjali Group, said, "Celina's life is a story what dreams are made of- a small town girl wins the Miss India crown, and then goes on to enter Bollywood. Every girl cherishes dreams like this, often starting with the desire to own a piece of diamond jewellery. And Diya is the brand that helps such dreams to come true."

Speaking about her association with the brand, the gorgeous Celina said, "I love the range that Diya has to offer - unconventional, yet feminine, beautiful patterns that can be worn with both Western and Indian wear. The jewellery designs are very different, very out of this world, very out of your fantasy, something you would really love a Prince Charming to present you with." Some words that!