Pre-Holi is considered a dull period year after year and this year is no exception. NISHABD and NEHLLE PE DEHLLA, the two biggies that opened this Friday, cut a sorry picture at the ticket window. NISHABD opened to a 20%-30% response, with the word of mouth being negative, while the fate of NEHLLE PE DEHLLA was worse; its opening was as low as 10%-15% in several screens.
Will the business show a jump in the coming days? Your guess is as good as ours!
Check out the exclusive video of the audience response to Nishabd.