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Last Updated 06.04.2020 | 11:31 AM IST
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Too many choices, but biz remains low-key!

By Bollywood Hungama

The moment I landed from the U.S. after attending I.I.F.A. 2014, I started planning my schedule for the new week. The days ahead were going to be hectic, with as many as six new releases [HAWAA HAWAAI, KOYELAANCHAL, MANJUNATH, YEH HAI BAKRAPUR, KHWAABB and MASTRAM; the release of KOCHADAIIYAAN was called off on Wednesday], demanding at least 12 hours of viewing time from my schedule. Ironically, last week, as many as five films had released, which means eleven Hindi films were spread over a 2-week period, which, you’d agree, is far from healthy.

What happens when so many films clash with each other? The producers have to spend extra on promotions to stand out from the rest of the crowd. The programming department of cineplexes have a tough time allocating screens and shows to so many movies. But the question is, does the common man have the time, money, patience and inclination to watch soooo many films? Think about it!

In view of the fact that the viewer has become choosy about the films he/she wishes to watch, only the best ones, which carry a strong word of mouth, sustain at the ticket window eventually. With almost a dozen films invading the marquee in two weeks, the choice is bound to narrow to two/three films maximum. After all, everything boils down to the content of the film. The mercurial heat of May will subside with the onset of rains, but the question is, when will the heat of multiple releases cool down?

As for the new releases, HAWAA HAWAAI seems to be the best of the lot. MASTRAM and KOYELAANCHAL follow next, while the remaining three films, MANJUNATH, YEH HAI BAKRAPUR and KHWAAB, are way below the mark. Did the clash [of too many films] affect the overall business? Are the ongoing cricket matches making a dent in film biz? Is the election fever keeping the audience away from cineplexes?

On the other hand, 2 STATES continues to gallop ahead, despite limited screens and shows and competition hotting up with each passing week. The film made its entry in the coveted Rs. 100 crore Club on Saturday and can be termed Super Hit for sure.

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