Happy Diwali! It's that time of the year when everyone hopes and prays that the festival of lights spreads light in our lives. This year, I sincerely and genuinely wish, from the bottom of my heart, that the gloomy scenario fades and Diwali brings in cheer and prosperity to everyone within and outside the industry.
Till a few months ago, everything seemed bullish. But the last few weeks have been tough. Movies are flopping, the footfalls at plexes -- single and multi -- have reduced sharply, the corporates are in no mood to clinch deals, the independent producers are reeling under the shock over inflated prices of stars, the independent distributors are waryâ€¦ Things have slowed down considerably.
But let's not lose hope. Or lose sleep. Let's keep our fingers crossed on GOLMAAL RETURNS and FASHION, the two movies that open today.
The pre-Diwali phase was dullest this year. HEROES, despite tremendous appreciation from all quarters, hasn't shown that big jump at the ticket window. The viewers were gung ho, the critics were generous too. But the numbers never reflected that appreciation.
After a decent start on Friday, things were more or less the same on Day 2 [Saturday]. There wasn't much improvement. Sunday was no different either. However, movie business hit rock-bottom on Monday and Tuesday, while Wednesday, today, should show an increase, provided HEROES manages to hold on to good shows.
Of course, GOLMAAL RETURNS and FASHION will be the first-choice, but let's remain optimistic. Also, the film deserves to be tax-exempted and the sooner the makers act on it, the better.
The other release, Yash Raj and Walt Disney's ROADSIDE ROMEO, has failed to lure the kids -- its target audience. No doubt, the animation was top notch, but the content was outright predictable. In fact, below mediocre level. We're moving ahead in terms of presentation and technology, but how about upgrading the content as well?