Can viewers get a whiff of a good/bad film before it hits the theatres? Yes, I believe so!
One look at the fate of CHARAS and SHEEN, that hit the marquee last week, and you'll agree that the viewer of today knows exactly what to accept and what to reject. In this case, the dismal opening day response to the two films said it all.
The two medium-budget fares were keenly looked forward to because the names involved are synonymous with quality work. They have proved their credentials in the past and though one wasn't expecting them to open to an overwhelming response, one wasn't expecting such a cold treatment either.
Tigmanshu Dhulia's CHARAS has been a major disappointment. Coming from the director of the much-acclaimed HAASIL, you expected CHARAS to take Dhulia a step forward. Similarly, Ashok Pandit had been associated with some super successful shows on television and you expected his big screen directorial debut SHEEN to make a solid impact on the minds of the viewers as well as at the box-office.
That brings me back to the pertinent question - can viewers get a whiff of a good/bad film before its theatrical release? How did they [the viewers] actually know that the films weren't up to the mark in terms of quality even before the first show had begun?
On the other hand, MAIN HOON NA continues its supremacy on the box-office charts. The collections of the film did register a drop in the first week itself, but the second weekend was fantastic at several places. The film is faring equally well in the Overseas territory.
As someone rightly remarked, 'M' is 'in' after MUNNABHAI M.B.B.S., MURDER, MASTI and now MAIN HOON NA.
AVOID THE CLASH
The one question that kept playing in my mind is the number of biggies that are scheduled for release in June. Is it a healthy trend? Does the common man have the time, money and inclination to watch two or more films every week?
Agreed, June is a good period to release your film, but the producers and distributors seldom think of the spending capacity of a middle class cinegoer. Is he excited to watch so many films in a month? Does he have the budget to watch so many films in the first place? Averting the clash is the only solution that I can suggest.
Unfortunately, we don't believe in learning from mistakes of the past. If we did, we wouldn't be repeating the KHAKEE versus AETBAAR story all over again.