It’s time to rejoice…
The month of April commenced on a positive note [MURDER] and has ended on a much better note – with the keenly anticipated SRK starrer MAIN HOON NA opening to a thunderous response not only in the domestic market, but also in the West.
Oh, how could we ever forget MASTI, released in the second week of April? The laughathon also contributed in boosting the sagging morale of an industry that was desperately waiting for a hit to come by.
April is considered a crucial month. And there is a rationale that prompts the producers and distributors to think that way.
First and foremost, thanks to the commencement of summer vacations, the youth has ample time to watch movies. The volume of business shows an upswing from April onwards and you know the reason why!
Two, the summer vacations in India last till mid-June [that’s when schools and colleges re-open]. So, obviously, all producers/distributors insist on releasing their films in these months, when the business is at an all-time high.
If you go through the release schedule, you’ll realize that the biggest of movies are parked in the forthcoming weeks. Which producer, in his right senses, wouldn’t desire to release his film during this period?
April 2004 was no exception. The month witnessed a number of new releases and if the month had its share of turkeys in the form of MEENAXI, KRISHNA COTTAGE, BARDAASHT and SHAADI KA LADDOO, it also had its share of successes – three success stories to be precise.
All eyes were on MAIN HOON NA and rightly so!
The expectations from the film were manifold, also because SRK has produced the film himself [in association with Venus]. Expectedly, the film took a flying start everywhere, silencing those who felt that SRK minus the Johars and Chopras would not really find as many takers.
The opening weekend collections were better than KAL HO NAA HO at several places [in U.P., K.H.N.H. did not open too well, while MAIN HOON NA had a thunderous start despite heavy rains lashing most parts of the state] and at par with DEVDAS [in Mumbai, almost all theatres had been sold-out in advance booking itself].
Although the film has met with mixed reactions from the paying public [like it happens with every big film!], what really worries me is the trend of badmouthing a film even though the collections continue to be rock-steady.
Notwithstanding the response to the film, a section of the industry loves to indulge in loose talk and spread malicious rumours [so desperate to get noticed!]. It happened years ago with HUM AAPKE HAIN KOUN, it happened more recently with K3G, KOI… MIL GAYA and KAL HO NAA HO and its happening all over again, with MAIN HOON NA.
But does it really make a difference? If a film has to succeed, it will succeed at all costs. Despite mud-slinging. Regardless of loose talk indulged by rival distributors. Despite negative reviews.
And MAIN HO NA is a success story. In India. In Overseas. The business of the film is for all to see. And that should silence the nincompoops once and for all!