On Friday afternoon, when the writing on the wall was evident about the new releases - HUM TUM AUR GHOST, WELL DONE ABBA, MITTAL V/S MITTAL and PREM KAAA GAME - having embarked on a disastrous start at the ticket window, I decided to ask the common man a vital question on my personal Facebook and Twitter accounts. The question was: Empty cinema halls greet new films. Whom do you blame: Content? Marketing? Ticket rates? IPL? Bad luck? Actors with no box-office pull?
Within seconds of flashing this question, netizens across the globe came up with some interesting answers. The common consensus was, a majority of films lack solid content. Hence, the occupancy at multiplexes has fallen drastically in the recent times. There were other reasons tooâ€¦ Escalation in ticket rates, IPL, absence of star names in most films, overdose of new films, paucity of time to watch so many films, heavy flow of metro-centric films, round-the-clock entertainment on TV, piracy of films and telecast of new films on TV.
Points to ponderâ€¦
I wish to repeat what I wrote last week. Why are producers in a mad rush to release films during IPL? Can't they see that the industry is bleeding? Is there some way where we can ensure that so many films don't clash in a single week?
Film business hit a new low last weekend, so just imagine what it will be like on weekdays. Cancellation of shows has become a norm at cineplexes. In fact, it's becoming increasingly difficult for films to last beyond the opening weekend.
Talking of new releases, HUM TUM AUR GHOST is a financial disaster. The returns are pathetic and the film will entail heavy losses to its producers. The failure would not only hit Arshad financially, but his reputation too would take a beating since it's a solo hero film. The other releases also failed to sparkle at the ticket window.
Will things brighten up this Friday? Or will I have to pen a weepy editorial again next week? I hope not!