Box-office is full of surprises. There are instances of big-budget films opening to a disturbing response. But there're films that surprise you as well. ONE TWO THREE is a recent example. A medium-budget film, ONE TWO THREE had a reasonably good start in certain parts of the country, although there were talks that the film would fall on Day 1 itself due to the double entendres that border on vulgarity.
Since the past few years, the youth and also the families contribute to the revenue largely. And the youth clearly gave its mandate to ONE TWO THREE, although the family audiences weren't too keen on this laughathon. The business was satisfactory over the weekend in several circuits and the distributors I spoke to [Delhi, Punjab, Rajasthan, C.I.] are a picture of optimism. But that does not take away the fact that ONE TWO THREE could've garnered better revenue had the makers avoided the crude humor.
With a decent weekend on hand, the investors are hopeful that the medium-budget fare would reach the safety mark, although the collections have been on a decline from Monday onwards. An average fare, at best!
NEW BRIGADE ENTERS
The new generation is slowly taking over. Last year saw a record number of entrants [directors] attempting their first film. The coming weeks will witness several first-time directors unleash their maiden attempts, starting with Ashwani Dhir [ONE TWO THREE; just released], Ajay Devgan [U ME AUR HUM], Jaideep Sen [KRAZZY 4], Vijay Krishna Acharya [TASHAN], Rajaatesh Nayar [SIRF - LIFE LOOKS GREENER ON THE OTHER SIDE], Kunal Deshmukh [JANNAT], Kunal Shivdasani [HIJACK], Vivek Sharma [BHOOTHNATH], Suhail Tatari [SUMMER 2007], Rajkumar Gupta [AAMIR], C KKOMPANY [Sachin Yardi], RIGHT YAAA WRONG [Neeraj Pathak], GOD TUSSI GREAT HO [Rumi Jaffrey]…
Expect newer stories in days to come. An interesting period lies ahead!
