Now this is extremely strange!
Almost every newspaper/magazine/television channel/website had carried umpteen reports on real life pairs making their first screen appearances in a film project. Resultantly, the films – KYUN! HO GAYA NA… [Vivek, Aishwarya] and FIDA [Shahid, Kareena] – made big news prior to their theatrical release.
But big news may not necessarily translate into big openings at the ticket window.
While the Vivek-Ash prem katha has proved to be a disaster, the Shahid-Kareena twist-in-the-tale FIDA opened to a much better response. If the opening of this thriller was exciting at multiplexes of Mumbai, Delhi and Jaipur, it’s initial at several cinema halls across the country didn’t live up to the humungous expectations.
Despite tremendous hype and brouhaha encircling the film, despite the curiosity to watch the real-life jodi on screen for the first time, despite million dollar-worth free publicity in the media [thanks to the pairing], despite incredible promos, despite fantastic pre-release promotion by the Tauranis… what really came as a surprise was the fact that FIDA opened to a much below-the-mark response at several cinema halls. Shocking, but true!
The audience response to FIDA has been extremely mixed. While the response varied from good to below average at multiplexes, the negative verdict at the single screens loomed large on the opening day itself. The hoi polloi just didn’t go ga-ga over FIDA.
Even in the Overseas territory, the film hasn’t made it to the Top 15 charts in U.K. or Top 40 charts in U.S.A. [click here to read the article].
So, where did the film falter? In my opinion, the script is its biggest shortcoming. The screenplay of FIDA, more so towards the post-interval portions, didn’t have the power to keep the viewer glued to the screen. The climax was different of course, but somehow the end seemed so abrupt!
Mind you, the viewer of today is ready to absorb anything innovative or hatke, but the substance in FIDA was not exciting enough for the viewer to get bowled completely.
While the opening weekend collections of FIDA were better at multiplexes, the collections did show a slight dip on the subsequent days. Yet, overall, its business at multiplexes of Mumbai and Delhi should prove to be the best, as was expected. But in some circuits, it might end up as a loser!
CLASH OF TWO OPPOSITES
Two diametrically opposite films are scheduled for release this week – DHOOM and PHIR MILENGE. While DHOOM seems like an action flick, targeted at the youth, PHIR MILENGE is an issue-based film.
From the industry point of view, both DHOOM and PHIR MILENGE are important. Not only do they star reputed names both on and off screen, the concept of the two films defies the stereotype. And if they succeed [let’s pray they do – we need hits desperately!], it would give the others the courage to attempt daringly different cinema.