Monday is the most dreaded day in film business. For, it is the fateful Monday that decides which way the pendulum swings. While the business of most films registers a sharp decline from Monday onwards, there are exceptions like NO ENTRY and SALAAM | NAMASTE which remained strong on weekdays at most movieplexes.
After a 5-day weekend, two of the three Diwali releases opened to a somber start on Monday. While GARAM MASALA continues to lead [50% +] collections, SHAADI NO. 1 has slipped considerably, while the verdict on KYON KI… is more than evident.
Incidentally, GARAM MASALA continues to have a dream run at most places and can easily be labeled a 'Hit', SHAADI NO. 1 is decent at some single screens.
We picked up two multiplexes of Mumbai to gauge the trends for the Diwali releases. Here are the results:-
FAME MALAD
| - | GARAM MASALA | KYON KI… | SHAADI NO. 1 |
| Day | Approx. occupancy | Approx. occupancy | Approx. occupancy |
| Wednesday | 95% | 38% | 80% |
| Thursday | 90% | 19% | 60% |
| Friday | 90% | 30% | 74% |
| Saturday | 93% | 39% | 78% |
| Sunday | 90% | 26% | 55% |
| Monday | 52% [9 sh.] | 9% [7 sh.] | 22% [5 sh.] |
| Tuesday [1st sh.] | 30% | 4% | 7% |
CINEMAX VERSOVA
| - | GARAM MASALA | KYON KI… | SHAADI NO. 1 |
| Day | Approx. occupancy | Approx. occupancy | Approx. occupancy |
| Wednesday | 100% | 36% | 85% |
| Thursday | 94% | 19% | 50% |
| Friday | 93% | 25% | 50% |
| Saturday | 97% | 33% | 50% |
| Sunday | 94% | 23% | 37% |
| Monday | 59% [9 sh.] | 12% [9 sh.] | 14% [7 sh.] |
| Tuesday [1st sh.] | 32% | 6% | 5% |
